The wrap secures your baby close to your body so that, not only can your baby smell you, but they can also hear your heartbeat. As well as feel you touching them, as you go about your day and hear your voice as you talk.
When you wear your baby, you feel compelled to touch them and gently tap their back. It creates a feeling of security and more stimulation for the little one. Babywearing helps to prevent the 'flat head' syndrome and counts as 'tummy time' (your baby is in an upright position and fighting against the gravity exercising their muscles without even noticing it).